Augusto Mira: “Amefruits brings innovation to the garlic market”

After 18 years in the sector, We continue to focus on the development of new products based on market demands”, says the owner of Amefruits, Augusto Mira, adding that “Amefruits provides innovation in an eminently traditional market such as garlic”.

Amefruits, Alicante company dedicated to the production and marketing of garlic, materializes its commitment to innovation “with the use of biodegradable materials for packaging, the use of state-of-the-art organic phytosanitary products or the use of garlic 100% in all its phases making dried garlic, black garlic, peeled garlic and garlic paste, For example", Mira emphasizes.

The company exceeds the 20 million kilos of garlic annually, has more than 500 hectares of plantations in Andalusia and Castilla-La Mancha, a packaging center in Bigastro (Alicante) and currently exports garlic to more than 60 countries. “In a sector as complex and traditional as the garlic market, a balance must be maintained between the modernization of machinery and the human factor., since it is key to determining the quality of the final product”, explains the owner of the company.

In addition, and Amefruits, which also sells lemons, we are committed to optimizing expenses, caution in the management and improvement of the productive system to face the current uncertain times.

“We must be in constant improvement and be able to anticipate events

recommends the business owner, who advocates developing new products always with garlic as a base.

(Extract from the interview with Augusto Mira, published in the special '76 looks at the past to build the future' and which you can read in full in this link).


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